Africa Tourism Connect has been honoured with the Most Innovative Digital Tourism Experts 2024 award at the African Excellence Awards hosted by MEA Markets. This accolade underscores the platform’s role in revolutionising the African tourism industry through digital innovation and expert collaboration.
Empowering Africa’s Tourism Industry with Digital Innovation
United Kingdom, 2024 – Africa Tourism Connect, a pioneering digital platform for Africa’s tourism industry, proudly announces its recognition as the Most Innovative Digital Tourism Experts 2024 – South Africa. The award, presented by MEA Markets at the seventh annual African Excellence Awards, celebrates the company’s commitment to enhancing the global perception and accessibility of African tourism through digital solutions.
This prestigious recognition was announced on August 8, 2024, during the MEA Markets Magazine’s reveal of the winners of the 2024 African Excellence Awards. Now in its seventh year, the awards honour businesses and individuals across Africa who have demonstrated exceptional innovation and influence within their industries. The accolades spotlight organizations driving progress and inspiring change within their respective sectors.
Since its inception in September 2023, Africa Tourism Connect has experienced phenomenal growth, registering over 1,700 actively engaged users and significant increases in website traffic and conversion rates. Notable achievements include a 173% increase in traffic over the past three months, with user engagement rates climbing from 160% to 180% month-on-month. Moreover, Africa Tourism Connect has successfully expanded its database of African travel experts, with the highest participation seen from Mozambique, South Africa, and Kenya.
“This passion project has come to fruition in a remarkable way,” said Gillian Meier, co-founder of Africa Tourism Connect. “We are delighted to have been awarded the Most Innovative Digital Tourism Experts Award for 2024, as this recognition affirms our vision and the positive impact we aim to make on the African tourism industry. Our extensive research, conducted in partnership with BlueMagnet, revealed a significant need to connect the international travel trade with local African travel experts. Additionally, the African travel trade has shown a huge demand for research and insights to better understand the markets and effectively position our beautiful continent to the international travel market. This initiative aims to drive up inbound travel to Africa and positively contribute to African tourism.”
About MEA Markets
Published quarterly by AI Global Media, MEA Markets endeavours to provide readers with the latest business and investment news across the Middle East and Africa regions. Keeping pace with a vast array of ever-changing sectors thanks to regular contributions from some of the region’s top corporate professionals across a variety of industries, MEA Markets is home to the very best news, features, and comment from the people and institutions in the know.
The African Excellence Awards, now in its seventh year, continues to highlight businesses and individuals for their prestigious accomplishments, passionate approach to their products and services, and their influence on their industries. The awards program applauds a myriad of successful establishments across Africa, recognizing those who drive innovation and deliver exceptional client-focused services.
About Africa Tourism Connect
Africa Tourism Connect serves as a pivotal platform for information exchange between Africa’s tourism industry and the global market. It offers up-to-date research, insights into traveler preferences, and comprehensive travel marketing training courses. By fostering connections between local tourism providers and international travel agents, the platform ensures authentic and immersive travel experiences, promoting Africa as a premier travel destination.
CONTACT INFORMATION
Website: https://africatourismconnect.com/
Email: contact@africatourismconnect.com
